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European Commission has launched a campaign to raise awareness about the role gender stereotypes play in society

This article was originally published here.

Who do you picture when you think of a certain toy, a job, a sport, or even a colour? Gender stereotypes are deeply ingrained in our culture and are a root cause of gender inequalities and missed opportunities. Often, we are not even aware of them, but they affect all of us. Gender stereotypes can limit our ability and our aspirations to choose a field of study or training, pursue a professional career, and make simple life choices, like picking a hobby. Gender stereotypes limit everyone’s freedom. That is why it is important to question them.

Discover our educational toolkits to #EndGenderStereotypes: available in 24 languages, they show that the opportunities on offer within the rapidly changing transport sector are not restricted to a particular gender. Currently, only 22 % of the people working in the transport sector are women. Many girls do not consider a career path in transport because gender stereotypes and expectations lead them in a different professional direction. The toolkits aim to encourage learners to challenge gender stereotypes, explore the world of opportunities and develop transferable skills critical for the 21st century.

To find out more, visit the European Commission website here.

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