MaaS is expected to be one of the biggest game changers in urban mobility. Its elements are for the large part existing services, such as trip planning, ride hailing and car-sharing, as well as seamless booking, ticketing and payment. The trick about MaaS is to provide all of these services connected to different transport modes in one app, which also includes the ability to pay for all of these services.
In the case of Helsinki, users can choose between three options: the all-inclusive service for €499 / month; a service consisting of only unlimited bus travel and short city bike rides for €49 / month, which also includes price reductions for taxis and rental cars; and a pay-per-ride option that enables users to test the MaaS service. Currently, the MaaS service for Helsinki has 45,000 users with 5,100 paying monthly fees.