A starting point for introducing mobility management activities at Haberkorn GmbH was to address the very high percentage of car use among employees when travelling to work. To improve the conditions for cyclists the company implemented 12 measures. Infrastructural measures included providing bike stands, a bicycle service box, changing rooms, lockers and staff bicycles, as well as motivational measures or awareness-raising actions (such as a test day for special bikes like cargo bikes, awarding prizes for ‘cyclist of the month’, providing healthy breakfast for cyclists, encouraging participation in bike-to-work campaigns, etc.).